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1
Critical perspectives on language teaching materials
Gray, John. - Basingstoke [u.a.] : Palgrave Macmillan, 2013
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UB Frankfurt Linguistik
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2
Neoliberalism and applied linguistics
Holborow, Marnie; Gray, John; Block, David. - London [u.a.] : Routledge, 2012
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UB Frankfurt Linguistik
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3
Understanding the National Student Survey: investigations in languages, linguistics and area studies
Canning, John; Clark, Billy; Cole, Rachel. - : LLAS (Centre for Languages, Linguistics and Area Studies), 2011
BASE
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4
The branding of English and the culture of the new capitalism: representations of the world of work in English language textbooks
In: Applied linguistics. - Oxford : Oxford Univ. Press 31 (2010) 5, 714-733
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OLC Linguistik
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5
The construction of English : culture, consumerism and promotion in the ELT global coursebook
Gray, John. - Basingstoke : Palgrave Macmillan, 2010
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UB Frankfurt Linguistik
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6
The Branding of English and The Culture of the New Capitalism: Representations of the World of Work in English Language Textbooks
Gray, John. - : Oxford University Press, 2010
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7
The Branding of English and The Culture of the New Capitalism: Representations of the World of Work in English Language Textbooks
Gray, John. - : Oxford University Press, 2010
Abstract: Coinciding with the global boom in commercial English language teaching is the development of a sizeable publishing industry in which UK-produced textbooks for the teaching of English as an international or foreign language are core products. This article takes the view that these ‘curriculum artefacts’ can also be understood as ‘cultural artefacts’ in which English is made to mean in highly selective ways. The article focuses specifically on representations of the world of work in textbooks from the late 1970s until the present and shows how they have drawn consistently on evolving discourses of the new capitalism. It argues that students are repeatedly interpellated in these materials to the subject position of white-collar individualism in which the world of work is overwhelmingly seen as a privileged means for the full and intense realization of the self along lines determined largely by personal choice. The article concludes by suggesting that such materials have increasingly constructed English as a branded commodity along lines which are entirely congruent with the values and practices of the new capitalism.
Keyword: Articles
URL: http://applij.oxfordjournals.org/cgi/content/short/31/5/714
https://doi.org/10.1093/applin/amq034
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8
Species abundance distributions: moving beyond single prediction theories to integration within an ecological framework
McGill, Brian J.; Etienne, Rampal S.; Gray, John S.. - : Blackwell Publishing Ltd, 2007
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9
Corporate social responsibility in a dialectical frame : the HIH collapse in Australia
Duarte, Fernanda; Gray, John T.; McAllister, Gillian. - : U.K, Cambridge Scholar Press, 2006
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10
Open spaces and dwelling places : being at home on hill farms in the Scottish borders
In: The anthropology of space and place (Oxford, 2003), p. 224-244
MPI für Psycholinguistik
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11
Iconic images : landscape and history in the local poetry of the Scottish borders
In: Landscape, memory and history (Londen, 2003), p. 16-46
MPI für Psycholinguistik
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12
Articles - The ELT coursebook as cultural artefact: How teachers censor and adapt
In: ELT journal. - Oxford : Oxford University Press 54 (2000) 3, 274-283
OLC Linguistik
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13
The language learner as teacher: The use of interactive diaries in teacher training
In: ELT journal. - Oxford : Oxford University Press 52 (1998) 1, 29-37
OLC Linguistik
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14
Men are from Mars, women are from Venus: a practical guide for improving communication and getting what you want in your relationships
Gray, John. - New York : HarperCollins, 1992
IDS Bibliografie zur Gesprächsforschung
15
Chetri women in domestic groups and rituals
In: Women in India and Nepal (New Dehli, 1990), P. 211-241
MPI für Psycholinguistik
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16
Impressions of Parkinsonian patients from their recorded voices
In: British journal of disorders of communication. - London : Cole & Whurr 25 (1990) 1, 85-92
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17
The effects of reduced non-verbal communication in Parkinson's disease
In: British journal of disorders of communication. - London : Cole & Whurr 23 (1988) 1, 31-34
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18
On Liberty, Liberalism and Essential Contestability
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